Unleash Different
audiobook (Unabridged) ∣ Achieving Business Success Through Disability
By Rich Donovan
Sign up to save your library
With an OverDrive account, you can save your favorite libraries for at-a-glance information about availability. Find out more about OverDrive accounts.
Share
Find this title in Libby, the library reading app by OverDrive.
Search for a digital library with this title
Title found at these libraries:
| Loading... |
If you discovered a new market comprising 53% of the world's population, would you act to invest in it?
There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53% of all consumers. It is the world's largest emerging market.
Unleash Different illustrates how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing "nice to do" with "return on investment" allows market forces to take over and the world's leading brands to do what they do best: serve a market segment — in this case, the disability market.
Business managers will come to understand
Rich gives the reader a peek into how he rose from a Canadian school for "crippled children" to manage $6 billion for one of Wall Street's leading firms. He makes it easy to relate to the business goal of serving disability — because he has actually done it.
Share
