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在今天的市場經濟社會裡，市場行銷已不是產品之爭，而是觀念的較量。不能認為只要能設計出一個舉世無雙的產品就不愁顧客不上門，在今日的資訊社會，還需要搭配有效的銷售活動，否則一般大眾無法瞭解你的產品有多棒，就更不用說是主動上門購買了。
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