The latest book by Jürgen Klaric focuses on how to successfully sell products and services. The method and techniques presented in this book come from various lab studies. They are also endorsed by anthropological and neuroscientific research. In this book, the author proves that the sales processes we commonly use are extremely exhausting and not very effective, mainly because we don't know how the mind works, even if we listen to people. A bestseller shortly after its launching, MINDCODE has become a commercial and sales model of companies such as General Motors, Movistar, Claro, SAB-Miller and Ikea.