Extensive advertising and review coverage in the leading business and IT media throughout the UK and online. Plus a direct mail campaign targeting over 65,000 IT professionals and all major public lending and reference libraries.|Finance is as fundamental to the IT world as it is to most other aspects of life. However, many IT professionals lack knowledge of the particular financial principles on which decisions about IT should be based. Assuming no prior knowledge, this new edition covers all relevant aspects of finance and is updated with International Financial Reporting Standards (IFRS) terminology. It is ideal for all IT decision makers who wish to conquer their fear of finance or refresh existing knowledge.