Serena and Jeff have one last chance to conceive: Genesis Incorporated, whose glowing testimonials and bespoke treatments surely justify a final roll of the dice. Meanwhile, Bridget has put it all on ice while she focuses on her high-flying career and on finding Mr Right. And all Miles wants is to be able to afford a property in Zone 4 – oblivious to the fact that, in a different kind of currency, he's actually the richest of them all... Genesis Inc. explores the final frontier of twenty-first-century capitalism: the privatisation of human reproduction. Jemma Kennedy's explosively funny comedy takes a closer look at the lengths to which people will go to defy biology – and at the moral compass of an industry that trades on fear and hope. Genesis Inc. premiered at Hampstead Theatre, London, in 2018, in a production directed by Laurie Sansom.