Digital Channels and Social Media Management in Luxury Markets
ebook ∣ Routledge-Giappichelli Studies in Business and Management
By Fabrizio Mosca
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In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following:
This has forced firms to revise their strategies and implement multichannel marketing strategies to continue to operate in increasingly international markets that are characterized by increasingly more demanding and informed consumers.
This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on: