Witness a never-before-seen perspective of the personnel who have become legends in their own in the stands of The Friendly Confines.

In 1970, a vendor at Wrigley Field had an amazing idea to turn his personal camera away from the baseball diamond and toward his fellow ballpark hawkers as they went about their daily jobs of selling souvenirs, programs, hot dogs, ice cream, and soft drinks. Along the way, he also captured images of other employees - ushers, security staff, commissary workers, and union officials. The result, Wrigley Field's Amazing Vendors, offers an inside look of Major League Baseball that Arcadia Publishing is proud to include in its Images of Modern America series. The subjects themselves are amazing: a blind Frosty Malt vendor; a singing peanut vendor; a Coca-Cola vendor who went on to become an economic adviser to the president of the United States. Many of the vendors photographed in the 1970s are still in the aisles of Wrigley Field today. Others left for new career opportunities, while a few became legends in vending history.