This essential guide is designed to help you quickly succeed in your search for employment in today's economy. Things have changed, times have changed, and times are tough. Old methods that typically rely on resumes and cover letters no longer work. New strategies and tools are needed for job-hunting success, and you will find them here. The Hire Advantage combines the four key milestones to employment based on Greg Wood's proven job-hunting series, TheHireRoad:

Packaging - teaches you how to implement new and unique tools that will clearly separate you from your competition.

Promotion - introduces strategies and techniques that help you successfully penetrate the hidden job market by broadcasting your value to the business community, not your resume.

Product Demonstration - teaches you the techniques to conduct a proactive, strategic interview that will greatly enhance your chances of getting the offer.

Pricing - teaches you how to negotiate the difference between what you're offered and your true worth to the organization.