Transnational Marketing in the Information Age
ebook ∣ Transnational Business and Corporate Culture
By Diane M. Desimone
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First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets to the basic marketing issues of product, price, promotion, and distribution. The information presented in this volume discusses the need for true transnational marketing, and presents an example of what that may entail.
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