The Management of Intangibles
ebook ∣ The Organisation's Most Valuable Assets · Routledge Advances in Management and Business Studies
By Ahmed Bounfour
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The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considere
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