The Development of Scientific Marketing in the Twentieth Century
ebook ∣ Research for Sales in the Pharmaceutical Industry · Studies For the Society For the Social History of Medicine
By Jean-Paul Gaudilliere
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The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
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