The mail order business has been, is, and always will be a lucrative and rewarding one for many people, and Mr. Sparks shows them how in a brisk professional manner, with convincing honesty. Here are the facts, the guidelines, pointers, so-called "secrets," and hundreds of items of little-known information for the person who wants to go into business for themselves, full or part time. Sparks includes and explains all the steps and techniques involved in setting up a mail order business. The product, the advertising of it, the sources, the mails, and the all-important copy and promotional writing that is integral to this profession.