The Undermining of Beliefs in the Autonomy and Rationality of Consumers
ebook ∣ Routledge Interpretive Marketing Research
By John O'Shaughnessy
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This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O Shaughnessy and O'Shaughnessy adopt a moderating perspective, rev
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