The Pricing and Revenue Management of Services

ebook A Strategic Approach · Routledge Advances in Management and Business Studies

By Irene C.L. Ng

cover image of The Pricing and Revenue Management of Services

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In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and ye
The Pricing and Revenue Management of Services