As corporate activity continues to expand in line with the continued globalization of the economy there is an increasing demand for establishing rules to regulate the trans-boundary activities of firms and their many and complex relations with consumers. Until now, sources of knowledge in this field have been scattered and unsystematic and this volume fills a key gap in current literature, providing a concise and accessible introduction to the role of global consumer organizations.

The book:

Providing a much-needed overview of this key area in international organization, Global Consumer Organizations will be of interest to students and scholars in a range of areas, including international political economy, consumer behaviour, international organizations, economic policy and consumer behaviour.