The 2003 World Cup was of vital importance to the participating countries. For India, a world cup triumph would make cricket the nation's leading industry; for the host, South Africa, a successful campaign might realize its dream of political unity. Dealing with themes of racial/political unification, commercialization, the media and globalisation, this book explores the role of cricket and sport in each of the competing nations. Looking at recent developments such as match-fixing, the abolition of the quota system and the performances of the South African national team, the collection examines the importance of the Cricket World Cup in providing a unified political, social and economic stage from which a united South African identity can finally emerge. The book also explores the role of the Cricket World Cup in relation to West Indian unity, Pakistani economic regeneration, Sri Lankan, Kenyan and Zimbabwean peace.