This title was first published in 1980. Years of experience have shown that the successful introduction of family planning into a rural, tradition-bound society essentially depends on how efficiently the authorities can educate and motivate the targeted population. But while China's impressive family planning successes in the 1970s have, to a large extent, resulted from innovative methods of communication and motivation, it has also continued to rely on the more orthodox means of persuasion, such as the media, pamphlets, posters, lantern slides, personal testimonies, and so forth. The pattern in a ll the m aterials is very similar: problem, ideological struggle, happy ending. This volume is a look the materials the People' s Health Press printed and distributed of more than 300,000 copies of information on Chinese birth control.