Marriage is the one Institution that needs more management than any other. And what could be better than having the world famous Marketing guru - Walter Vieira- showing us how to make it work? Too much about marriage is taken for granted. There is little preparation for marriage (except for the celebration part) and very little -is being done to keep a marriage going successfully. Many marriages cease to be enjoyable —- they become routine, boring, monotonous. - This book is an attempt to provide guidelines for success in marriage —to make it more enjoyable and more rewarding. Written in a racy, simple style with cartoons and case studies, this will be a valuable book for those intending to get married, recently married and, for those already married. Every aspect of marriage is considered: The all-important Sexual Part; Expectations in Marriages; Why Marriages go wrong; Marital Conflicts; Living in Marriages; The Boredom of Marriage; Proximity and Marriage; Dealing with in-laws; How to Choose the Right Partner; Predicting Success in Marriage. And, most important of all — How to make this most ancient of Institutions work in the modern world.