With a clear and engaging writing style and strong examples from the real world, this text covers current statistical techniques at an introductory level and emphasizes the clear presentation of results to a variety of audiences, making the course more useful to students and their careers. Interconnection features among chapters help students understand how all of the techniques fit together. Using varied data sets, the text features a highly rated companion website that includes videos of the author offering step-by-step explanations of how to carry out the techniques, interpret the results, and present them to varied audiences.

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