Beginning with a theoretical discussion of race, sport and media, this book critically examines issues of race, racism and sports journalism and offers practical advice on sports reporting, including a discussion of guidelines for ethical journalism. In a series of case studies, representations of race will be explored through historical and contemporary analysis of international media coverage, including online and digital platforms. The background and impacts of these representations will also be discussed through interviews with athletes and sports journalists.

Subjects covered include:

Finally, the book will analyse the make-up of sports journalism, examining the causes and consequences of a lack of diversity within the profession.