In The Wisdom of Crowds, New Yorker columnist, Surowiecki, explores the question of whether the many are better than an elite few – no matter their qualifications – at solving problems, promoting innovation and making wise decisions. Surowiecki's text uses multiple case studies and touches on the arenas of pop culture, sociology, business management and behavioural economics among others. Surowiecki's is a fascinating text that is key to considerations and theorisations about economics, politics and sociology.