Advertising and Multilingual Repertoires
ebook ∣ from Linguistic Resources to Patterns of Response · Routledge Focus on Linguistics
By Marco Santello
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Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in advertising.
This book:
Advertising and Multilingual Repertoires is key reading for postgraduate students and researchers in the field of language and advertising.
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