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Everyone shops online these days, but there are certain experiences and products that resist the move to e-commerce. When we can order almost anything online, what compels us to make a purchase in person?
By understanding how retail has evolved through the years and what the current state of omni-channel retail is now, this book offers a formula for predicting retail trends that are likely to happen in the near future.
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Want to know whether your product or service will fare best online or off? Read Lionel Binnie's exploration of the developing omni-channel retail landscape to find out.
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"A well-distilled volume processing the past, present and future of consumption. Want a good quick read? It's right here." ~ Paco Underhill, author of Why We Buy: The Science of Shopping
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