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Young people's voices make the most advantageous bloggers and vloggers on the internet. But to make blogging into a career, readers must learn everything about content creation and advertising and how to optimize profits without isolating their audience. There are advantages and disadvantages to each way of maintaining a blog and many roles and skills that a professional blog or vlog team must have. Much more than a wall of text, there are insightful profiles of blog stars like Tavi Gevinson and Ken Pomeroy, as well as particularly nuanced topics central to the operations of blogging.