<p>Canned lion hunting sprang to the world's attention with the 2015 launch of the documentary, Blood Lions. This movie blew the cover off a brutal industry that has burgeoned in the last decade or so, operating largely under the radar of public concern.<br><br>In Cuddle Me Kill Me, veteran wildlife campaigner Richard Peirce reveals horrifying facts about the industry. <br><br>He tells the true story of two male lions rescued from breeding farms<br>The exploitation and misery of these apex predators when they are bred in captivity<br>How young cubs are removed from their mothers mere hours after birth<br>How they are first used for petting by an adoring (and paying) public<br>Their subsequent use for 'walking with lions' tourism<br>And how, in the final stage of exploitation, they are served up in fenced enclosure for execution by canned hunters – or simply shot by breeders for the value of their carcass, a prized product in the East.<br><br>Well researched by Peirce with the help of an undercover agent, and illustrated with photos taken along the way, this is a disturbing and passionate plea to end commercial captive lion breeding and the repurposing of wildlife to cater for human greed.</p>