Google AdWords is one of the most effective ways to advertise your business. However, the AdWords platform is also one of the easiest ways to throw your marketing dollars down a hole.
This book will help you navigate the three most common (and costly) mistakes advertisers make. You'll learn strategies to maximize your budget and find the most qualified customers for your business.
The lessons within come from years of experience running AdWords campaigns for businesses across different verticals, with different budgets, and operating under different business models. However, the pitfalls they encountered were all the same. Once you finish this book, you will be able to identify wasteful spending and gain a better understanding of how to improve your AdWords campaigns moving forward.