E-mail marketing is the most powerful and effective form of online marketing. Nothing comes close. Even search marketing with all its hype and tried-and-proven success can't even hold the candle to just how effective list marketing can be. It's easy to see why, survey after survey, marketing firms keep putting e-mail marketing at or near the top of their advertising preferences. Here are the reasons why.

In this guide, you are going to get just what you need to succeed in the highly competitive yet also highly lucrative world of e-mail marketing. Put simply, I will step you through the process of putting up a modern e-mail list - one that is engineered to succeed from the ground up. There is no fluff in this book. Instead, you're going to get clear, easy-to-understand concepts that you need to wrap your mind around for you to be successful.