In India, Tendulkar's star shined even brighter. In a country reeling from troubled economic times, the young cricketer was seen as a symbol of hope by his countrymen that better times lay ahead. One national newsweekly went so far as to devote an entire issue to the young cricketer, dubbing him "The Last Hero" for his home country. His style of play—aggressive and inventive—resonated with the sport's fans, as did Tendulkar's unassuming off-the-field living. Even with his increasing wealth, Tendulkar showed humility and refused to flaunt his money.