Journal of Product & Brand Management, Volume 27, Number 1
ebook ∣ Corporate Branding · Journal of Product & Brand Management
By John Balmer
Sign up to save your library
With an OverDrive account, you can save your favorite libraries for at-a-glance information about availability. Find out more about OverDrive accounts.
Share
Find this title in Libby, the library reading app by OverDrive.
Search for a digital library with this title
Title found at these libraries:
| Library Name | Distance |
|---|---|
| Loading... |
This ebook celebrates the formal introduction of the corporate brand notion in the early/mid 1990s (Balmer, 1995, 1998; Ind, 1998;) – whilst also noting the work of King (1991) who presaged developments in the territory- and it is fitting the Journal of Product and Brand Management, as a prominent journal in the field, should give its imprimatur to this special edition.
Share
