"I've got a great idea for a book. YOU write my life story and we can split the money."
"You write books? Yeah I've always wanted to do that but I have more on my plate than you, obviously"
"I'll probably write a book one day. My life would make a great story."
Really? You think so? 
Publishing has experienced a giant upheaval in the last half-dozen years, and doesn't it feel wonderful? Men and women who used to make us sweat for weeks for an encouraging word now find themselves on the other end of the bestselling book biz. We take an excursion here into the dark mind of a self published indie. Some random thoughts on pricing, marketing, the danger of colloboration, and standing on the precipice of a brave new world. Happy Publishing, indies!