This book pays tribute to special individuals who positively impacted my life. I sincerely hope to inspire others to follow their chosen path in a more meaningful way and with a greater depth of purpose. As you prepare to read The ABC Formula, be aware of two underlying premises intended to help you get the most out of reading this book.

First, I serve business owners, entrepreneurs, executives, and other organizational leaders whom I hold in high regard. Therefore, I always capitalize the word Client. My intent is to honor them and not distract you.

Second, I recommend you read the book in sequence. While it is entirely possible to benefit from reading first the chapters that intrigue you most, the Core Values progress from one to the next, each building on the other. You will get the most out of this book by reading it in order. I encourage you to do just that.
Bill Cole, Founder, President, and CEO