International Journal of Culture, Tourism and Hospitality Research, Volume 4, Issue 1
ebook ∣ International Journal of Culture, Tourism and Hospitality Research
By Gretchen Larsen
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this ebook contains seven papers on changing environment of arts marketing, which poses challenges to researchers and necessitates creative methods of enquiry. Creative enquiry in arts marketing includes the use of both established and innovative interpretive methods and can aid our understanding of the relationship between art and the market.
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