云南，中国西南边陲一颗璀璨的明珠。这里地形地貌复杂多样，几乎浓缩了从地球最南端到最北端的所有自然景色，汇聚了除海洋旅游以外的各种旅游资源；这里旖旎多姿的山水风光、丰富多彩的民族风情、悠久厚重的历史文化、舒适宜人的生态环境和面向南亚东南亚开放的区位条件，既是云南的靓丽名片，也是构成云南旅游业发展的综合优势，更为我们实现旅游强省建设目标提供了坚实基础和有力支撑。

云南省委、省政府高度重视旅游产业发展。多年来，云南旅游业历经"起步发展、产业建设、支柱产业建设、二次创业、旅游强省建设"五个发展阶段，探索出一条符合自身实际的特色旅游发展路子。自2013年旅游强省建设以来，在云南省委、省政府的重视和推动下，旅游业在继承中不断发展，已成为云南省投资持续增长的重要支撑、扩大消费的重要动力和扩大开放的重要渠道。（Yunnan is a bright pearl in the southwestern border of China.The terrain is complex and diverse. The place almost encapsulates all the natural scenery from the southernmost tip of the earth to the northernmost tip, and brings together various tourist resources other than marine tourism. The mesmerizing scenic landscape, colorful ethnic customs, history and culture, comfortable and pleasant environment and its adjacency to South Asia and Southeast Asia, are not only the what Yunnan has always been known for, but also constitute a comprehensive advantage for the development of tourism in Yunnan. More important, they provide a solid foundation and strong support for strengthening the province through tourism.

Yunnan provincial party committee and provincial government attach great importance to the development of tourism industry .For many years, Yunnan tourism has gone through five development stages: initiation, industry building, pillar industry building, second-time entrepreneurship, and the tourism construction to strengthen the province", and finally found a path of characteristic tourism development that aligns with actual situation.Since the tourism construction to strengthen the province in 2013, promoted by Yunnan provincial party committee and provincial government tourism in Yunnan has continued to develop and become an important underpinning for the sustained increase of investment in the province, an driving force for expanding consumption and an important channel to open the gateway wider to the outside.）