This ebook analyses the role of public relations in a society characterised by huge technological and economic changes, political movements, environmental issues. The articles included in this ebook deal with the situated meanings of these societal issues and the influence of public relations in this regard. The volume contains some of the best contributions among 45 presented papers during the 2016 Congress of EUPRERA (European Public Relations Education and Research Association) held in Groningen, The Netherlands. The title of the Congress was "Let's talk society. How strategic communication shapes value and innovation in society". Within the time span of three days, over 200 participants from 25 countries and 71 institutions gathered to discuss on this topic.