If a chemical drug like Viagra is accepted by the society and by the world to ignite desire, then what is the problem with my audio-visual drug called movie which ignites desire? Both are basically doing the same thing!- Mallika Sherawat In fairness cream ad, the model shows her upper part of breasts, in soap ad, the celebrity displays her bare back body, in nail-polish ad she wears miniskirt where her waxed legs are clearly make some sense. Why?