当前，中国的高等教育已进入大众化阶段，历经跨越式发展，教材需求与日俱增，教材市场欣欣向荣。在高等教育的专业设置中，艺术设计专业起步较晚，是个年轻的小字辈。近年来，随着文化创意产业的繁荣，艺术设计专业教材得以长足发展。艺术设计专业强调"艺术"与"创新"，编写有创见、有品质的专业教材却非易事。10年前我们和中国轻工业出版社合作，成功出版了一套高等教育艺术设计专业教材。10年之后的今天，教材市场风生水起。在竞争激烈、相对浮躁的大环境下，我们沉下心来重整旗鼓，准备打造一套高等教育艺术设计专业的精品教材，为培养高素质的创新人才添砖加瓦。本套教材立足于21世纪的时代高度，努力适应社会发展和科技进步的需求，在创新教育理念指导下开展策划。教材总体以专业课程为依托，以教学的科目和进程为导向。为使选题规划落在实处，我们深入各地高校，了解专业设置、课程改革和教材建设情况。我们关注各校的办学理念和风格，在充分调研的基础上集思广益，形成教材编写思路。在反映学科和教改最新成果的同时，我们顾及大多数高校的教学现状，使书目体系更加合理、规范，使教材的内容和编写方法得到更多受众的认同。改革创新是教育发展的强大动力，也是教材编写的基本出发点。本套教材适应创新型人才培养模式，改变单纯灌输的教学方法，注重学思结合，强调理论与实践并举。知识阐述和课题训练是本套教材的基本内容。知识阐述以教学规律为逻辑主线，围绕核心知识组建课程构架，通过系统、明确、精练的推导，深入浅出地诠释知识及其专业内涵。课题训练以学习实践过程性知识为特征，课题设计围绕核心知识展开，将理论知识的原理、规则和方法转化成可操作的课题，以项目教学、案例教学等手段强化实践环节，通过探究式、讨论式和参与式的课题启发学生的创新思维，培养其专业实践能力。(China's higher education is gaining higher popularity after a leap-forward development, which increases the demand of textbooks and prospers the textbook market.In the major setup of higher vocational education, art & design is a young major.Thanks to the prosperity of cultural & creative industry, the textbooks of art & design have been greatly improved.Art & design stresses the "art" and "creativity", but it is difficult to compile the creative and quality textbooks.A decade ago, we and China Light Industry Press published a set of textbooks for the art & design major of higher vocational education.Today, the market of textbook springs up.Under the fierce competitions and fickle environment, we are striving to prepare a set of excellent textbooks for the art & design major in a bid to assist in the development of quality and innovative talents.本套教材立足于21世纪的时代高度，努力适应社会发展和科技进步的需求，在创新教育理念指导下开展策划。教材总体以专业课程为依托，以教学的科目和进程为导向。为使选题规划落在实处，我们深入各地高校，了解专业设置、课程改革和教材建设情况。我们关注各校的办学理念和风格，在充分调研的基础上集思广益，形成教材编写思路。在反映学科和教改最新成果的同时，我们顾及大多数高校的教学现状，使书目体系更加合理、规范，使教材的内容和编写方法得到更多受众的认同。Reform and innovation are the strongest power for educational development and the starting point for textbook compilation.The textbook is applicable to the development of innovative talents, as it changes the traditional inculcation education, focuses on combination of learning and thinking and stresses the equal importance of theory and practice.Knowledge explanations and task trainings are the basic contents of the textbook.The knowledge explanations, under the logic clue of teaching laws, set up relevant course structure centering on core knowledge and provide specific knowledge and connotations via systematic, accurate and precise guidance.The task trainings, featuring practical knowledge during study, centers on the core knowledge, transfer the principles, rules and methods of theoretical knowledge into operable tasks and enhance the practices by means of project and case teaching, with an aim to develop the innovative thinking and practical ability by tasks based on inquiry, discussion and participation.)