不在价格战中突围，就在价格战中阵亡！ 变价格战为促销战！做有理由的促销活动！ 给消费者购买的理由，给自己打折的理由，这本书就给足了你理由！ 把打折变成活动，把金钱交易做得温馨亲切，这本书教会你方法！ 在促销为王的时代，让促销变成快乐的销售体验！ 本书适合人群：经销商、商场经营管理人、品牌经营管理人。(We may only win or die in the price war. The price war should be replaced by the promotions,which should be based on reasons. The reasons of consumer's purchase and your discount are provided in this book. The book will teach you how to turn discount into promotion, and conduct warm transactions. In the time of promotion, you should turn it into a happy sales experience. The book is suitable fordealers, store operators & managers and brand operators & managers.)