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顧客也是活生生的人；是人就具備人性，具備人性也就擁有弱點，優秀的業務員之所以優秀，就是他了解顧客也了解自己。本書透過60條的「業務不賤黃金定律」提供一連串確實的目標，然後，連接為一條正確的道路，讓「做業務的命都很賤」這句話，不再成為每個業務員揮之不去的無奈和無法改變的宿命。
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