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Publishing may very well be the oldest form of legal marketing, but because it's so simple to do it's easy to get wrong. Although almost every lawyer publishes, few lawyers do so effectively. A publishing strategy is the critical link between a law firm's business development and its content marketing effort. A strategic framework is the best way to maximize the effectiveness, satisfaction, and measurable results of your firm's publishing efforts.
In Creating an Online Publishing Strategy for Law Firms, you will learn how to:
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