2008 Best Reference, Library Journal

Political communication began with the earliest studies of democratic discourse by Aristotle and Plato. However, modern political communication relies on an interdisciplinary base, which draws on concepts from communication, political science, journalism, sociology, psychology, history, rhetoric, and others. This two-volume resource considers political communication from a broad interdisciplinary perspective, encompassing the many different roles that communication plays in political processes in the United States and around the world.
The Encyclopedia of Political Communication discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. With nearly 600 entries, this resource pays considerable attention to important political messages such as political speeches, televised political advertising, political posters and print advertising, televised political debates, and Internet sites. The audiences for political communications are also central, necessitating concentration on citizen reactions to political messages, how the general public and voters in democratic systems respond to political messages, and the effects of all types of media and message types.
Key Features 

Encompasses several channels of political communication including interpersonal and public communication, radio, television, newspapers, and the World Wide Web

Provides news media coverage and journalistic analysis of politics, political issues, political figures, and political institutions

Concentrates on the field of political communication since the middle of the 20th century

Emphasizes political communication from the point of view of the United States, but there is substantial and important research and scholarship on political communication in international contexts

Considers the role of communication in governing, incorporating communication activities that influence the operation of executive, legislative, and judicial bodies, political parties, interest groups, political action committees, and other participants in political processes

Key Themes

Biographies

Books, Films, Journals, Television

Democracy, Democratization

Education and Nonprofit Organizations

Elections

Government Operations and Institutions

Legal and Regulatory

Media Events

Media Outlets and Programs

Role of Media in Political Systems

News Media Coverage of Politics, Political Affairs

Theoretical Approaches

Types of Political Media

Political Attitudes

Political Campaigns

Political Events

Political Groups and Organizations

Political Issues

Political Journalism

Theoretical Concepts

Women in Politics

The Encyclopedia of Political Communication is designed for libraries, undergraduates, and members of the public with an interest in political affairs. Media and political professionals, as well as government officials, lobbyists, and participants in independent political organizations, will find these volumes useful in developing a better understanding of how the media and communication function in political settings.