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本书阐述了食品营销规律与应用，是食品企业征战市场必练的真功夫；亦是中小食品企业求生存、谋发展，由小到大、由弱到强的成功秘籍。（The book explains that the rules and application of food marketing are the essential real skills of food enterprises to compete in the market, and also the success cheats for middle and small food enterprises to seek survival and development, from small to large enterprises and from weak to strong enterprises.）
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