本书是一本站在全球看宜宾和站在宜宾看全球的白酒业发展的著作。本书内容丰富，包括“中国白酒之都”宜宾酒业发展调研报告、相关论文以及关于宜宾酒业发展研究的报道三大部分，总结了白酒业的历史发展规律，纵向对行业发展进行了剖析，围绕五粮液酒文化的核心竞争力、打造千亿白酒产业靠什么、如何造就酒文化的优秀人才等进行了论述，对五粮液品牌持续做强做大进行了思路研究，对五粮液酒文化走出国门进行了探析。（The book is a masterpiece on the global view of Yibin and Yibin’s view of the world to see the development of the liquor industry. The book is rich in content, including three parts of the research report on the liquor industry development in Yibin, “Chinese Liquor Capital”, relevant papers and report on the liquor industry development in Yibin, which summarizes the law of historical development of the liquor industry, lengthways analyzes the industry development, discusses the core competitiveness of the Wuliangye liquor culture, what it relies on to build the liquor industry worth one hundred billion and how to create excellent people of the liquor culture, etc., studies the methods of making the Wuliangye brand continuously grow stronger and bigger and probes into the Wuliangye liquor culture going abroad.）