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是一個品牌當道的時代，誰都想把自己包裝成特立獨行的"名牌"，貼上個設計感超強的標誌，到哪兒都不愁賣。遵從遊戲規則，還是製定遊戲規則？無論是跨國企業，還是中國企業，管理者還是被管理者，男人還是女人，危機永遠都潛伏在身邊的每個角落，擁有品牌的企業和人，才能有不可被複製的價值和靈魂，才擁有化危為機的軟能力......
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