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什麼是通路?通俗地說,通路就是"水溝",只不過在商業領域,這條"水溝"中流淌的不是水,而是貨物和資金。只有擁有暢通的通路,企業生產的產品、提供的服務才能順利到達消費者手中產生效益,消費者支付的金錢才能順利流回生產者手中轉化為利潤。 對於創業時期的中小企業來說,通路的重要性是眾所周知、不言而喻的。
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