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市場領先法則強調的關鍵一點就是：做"第一"要勝過"更好"。讓人們相信一種新的產品，遠比努力使人們相信你能夠比產品首創者提供更好的產品要容易得多。在無數行銷人員的眼裡，讓潛在用戶相信你能夠提供更好的產品或服務便是市場行銷的主要任務。
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