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價格策略 企業產品的價格是影響市場需求和購買行為的主要因素之一，直接關係到企業的收益。企業的產品的價格策略運用得當，會促進產品的銷售，提高市場佔有率，增加企業的競爭力。反之，則會制約企業的生存和發展。
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