This ebook focuses on post-colonial, post-conflict and post-disaster destinations, and on the strategies needed to correct negative images and in some cases, create a new image to restore confidence in the minds of potential visitors. With this foundation, this ebook explores a strategic question facing many countries relying on their tourism industry: The gap or 'blind spots' that need to be adjusted between the negative image of the destination perceived by tourists and the optimistic image promoted by destination marketing organizations (DMOs).