Proposals are vital tools of modern business. Many companies would falter without the ability to write proposals that gain funding, venture capital, or grants. Anyone can write a proposal, but writing a winning proposal takes planning, technique, and acquired skill. This book reveals the secrets of winning proposals and explains the powerful art of persuasion. Readers will learn: The fundamental elements of a proposal When to bid and when not to bid for a contract How to decrease expenses and increase efficiency How to understand the importance of strong client/firm communication How to prepare unsolicited proposals This book takes you far beyond formulas and recipes, and reveals the psychology involved in giving your proposal that special edge for success. Learn fundamental elements of successful proposals and combine them with the power of persuasion — and get results!