本书作者根据自身的管理咨询经验，结合自己对零售行业的观察和思考，以抛砖引玉的方式撰写本书。本书从全球零售业发展趋势、传统零售转型与谋变、全渠道零售的运营管理、零售企业系统营销策略、精细化管理、店铺形象、财务管理与控制、员工管理模式等8个方面入手，试图以全面、系统的视角深入解读零售行业的发展、运营及未来零售趋势，冀望于给业界同仁带......（According to his experience of management consulting, combining observation and thinking of retail industry of his own, the author writes this book in the way of throwing a brick in order to get a gem. This book starts from 8 aspects including global retail development trend, transformation and change of traditional retail, operation management of omni-channel retail, systematic marketing strategy of retail enterprises, delicacy management, shop image, financial management and control, employees' management mode etc., tries to deeply interpret the development, operation and future retail trend of retail industry from comprehensive and systematic view, and hope to bring.....）