盛世新管理书架 解密社群粉丝经济 实战版(Shengshi New Management Bookshelf)
ebook ∣ (Decoding Social Community Fans Economy Real Battle Version)
By 瓮晋阳
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为了让读者更好地理解社群粉丝经济的价值，并在实际运作的过程中有的放矢，本书不仅对"社群粉丝经济"的内涵，互联网社群的价值，社群粉丝经济的6大商业趋势，粉丝经济的价值等问题进行了阐述，并辅以案例解答了如下实战技巧：如何构建一个有价值的活跃社群？如何利用粉丝经济打造极致的产品？如何通过App营销占领消费者心智？如何构建社会化媒体营销生态？如何有效地评估企业微博营销的效果？企业如何将粉丝转化为经济效益？（In order to let readers better understand the value of social community fans economy and have a definite object in the process of practical operation. This book elaborates the connotation of "social community fans economy", the value of Internet social community, 6 major business trends of social community fans economy, the value of fans economy etc. problems, and solves following combat skills with assistance of cases: how to construct a valuable active community? How to build extreme products with fans economy? How to occupy consumers' mind through App marketing? How to construct socialized media marketing ecology? How to effectively evaluate the consequence of enterprise microblog marketing? How do enterprises transform fans into economic benefit? ）
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